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Carbon Credits for Farmers via OneRoot
Pilot-to-Scale Program + Digital MRV
Design, launch, digitize, and commercialize a carbon program for OneRoot.
Prepared for: OneRoot
Prepared by: ClimateWise.Today
Date: January 2026
Executive Summary
What OneRoot Already Has
- ✓Farmer rails: Established network and transaction infrastructure
- ✓Traceability + transparency: Proven positioning in supply chain visibility
- ✓Advisory stack: Satellite + soil proxies for farm intelligence
- ✓Digital products: Markhet, Markhet Farmer, WhatsApp assist
The Opportunity
Carbon credits as a strategic lever for:
- •Farmer retention: Additional revenue stream keeps farmers engaged
- •Buyer premium: Low-carbon sourcing commands higher prices
- •New revenue: Carbon credits unlock additional income streams
Our Offer
Design, launch, digitize, and commercialize a carbon program.
Positioned as "Carbon Program + MRV + Product Integration" consultant, tightly integrated with OneRoot's existing Markhet / Markhet Farmer apps + WhatsApp assist.
Outcomes
- ✓Pilot-ready program: Credit-eligible program (VM0042/SOC track) for 1-2 crop clusters
- ✓MRV blueprint: Audit-grade MRV system with data chain-of-custody
- ✓App flows: Digital adoption flows integrated into Markhet + Farmer app + WhatsApp
- ✓Buyer/offtake pack: Commercial pathway secured (offtake / insetting premium / pre-finance)
What is a Carbon Project?
A carbon project is an initiative designed to reduce or remove greenhouse gas (GHG) emissions from the atmosphere. In agriculture, these projects focus on implementing sustainable farming practices that sequester carbon in soil and vegetation, generating measurable and verifiable carbon credits that can be traded or sold.
Key Components:
- •Baseline Measurement: Establishing the current carbon stock before project implementation
- •Practice Changes: Adoption of regenerative practices (cover crops, reduced tillage, organic inputs)
- •MRV System: Measurement, Reporting, and Verification to quantify carbon sequestration
- •Credit Issuance: Verified carbon credits issued by recognized registries (Verra, Gold Standard)
Carbon Project Flow
Complete carbon project lifecycle: from origination through methodology check, PDD development, validation, registration, project execution, verification, and credit issuance to buyers.
Project Types in Agriculture Land
Soil Carbon Sequestration
Practices that increase soil organic carbon storage
Cover Crops & Rotation
Planting cover crops between cash crops to add organic matter and prevent soil erosion. Diverse crop rotations improve soil health.
Reduced/No-Till Farming
Minimizing soil disturbance preserves soil structure and keeps carbon locked in the ground instead of released to atmosphere.
Organic Matter Addition
Applying compost, manure, and biochar increases soil organic carbon while improving fertility and water retention.
Agroforestry Integration
Integrating trees with crops sequesters carbon in both soil and biomass while providing additional income streams.
Carbon Potential: 0.5-2.0 tCO₂e/acre/year depending on practices and baseline conditions. SOC projects typically have 5-10 year crediting periods.
Why OneRoot Can Win in Carbon (as-is)
Strengths to Leverage
- ✓Farmer network + transactions: Established relationships and transaction infrastructure
- ✓Traceability + transparency positioning: Proven supply chain visibility
- ✓Advisory stack: Satellite + soil proxies for farm intelligence
- ✓Digital products: Markhet, Markhet Farmer, WhatsApp assist
Gap to Fill
- →Audit-grade MRV + registry pathway: Need verification-ready system
- →Farmer incentives + payout design: Revenue share mechanism
- →Carbon buyer packaging: Commercial pathway and offtake strategy
- →"Carbon module" productization: Integration into existing apps
Objectives (Clear, Measurable)
Launch Credit-Eligible Program
VM0042/SOC track for 1–2 crop clusters with verified methodology pathway
Build MRV + Data Chain-of-Custody
Audit-grade system that survives verification with complete evidence trail
Implement Digital Adoption Flows
Integrated into Markhet + Farmer app + WhatsApp for seamless farmer experience
Secure Commercial Pathway
Offtake / insetting premium / pre-finance options identified and packaged
Scope of Work (4 Workstreams)
Workstream A — Program Strategy & Methodology Design
Select pilot clusters, define practice bundles, and design credit-eligible program
Activities:
- •Select pilot cluster(s): crop + region + acreage
- •Practice bundle definition (3–5 adoptable changes)
- •Baseline framework + additionality approach
- •Methodology track recommendation (VM0042 / SOC equivalent)
- •Risk map: permanence, leakage, farmer drop-off, integrity narrative
Deliverable:
- ✓Pilot Program Design Note + Economics Model (simple + conservative cases)
Workstream B — MRV System (Audit-grade, not slideware)
Build verification-ready MRV architecture with data chain-of-custody
Data Requirements & Architecture:
- •Plot boundary, farmer identity, crop cycles, input logs
- •Remote sensing layers + advisory integration
- •Field survey protocol
- •Sampling approach + QA/QC checklists
- •Audit trail: consent, versioning, anomalies, evidence locker
Deliverables:
- ✓MRV Blueprint + Field Protocol + Verification Readiness Checklist
Workstream C — Digital Product Integration (Markhet + Farmer app + WhatsApp)
Make carbon "a feature" inside OneRoot's existing farmer rails
Key Flows:
- •Farmer Onboarding: Consent + "Carbon Add-on" enrolment, plot mapping, baseline survey
- •Practice Adoption: Task cards, photo/proof capture, advisory nudges
- •MRV & Evidence: Input logs, yield/harvest events, field visit checklists
- •Payout & Transparency: Farmer dashboard (enrolled → active → measured → issued → paid), grievance support via WhatsApp
Deliverable:
- ✓Product PRD + Wireframes (key screens) + Data Schema + Dashboard Spec
- ✓Optional: backlog for engineering team with user stories & acceptance criteria
Workstream D — Commercialization (Buyer + Funding + Payout Design)
Secure commercial pathway and design farmer payout mechanism
Activities:
- •Market path: offsets vs insetting vs hybrid
- •Buyer pitch pack: integrity approach, traceability story, co-benefits narrative
- •Farmer payout mechanism: adoption incentive vs post-issuance revenue share, transparency policy
- •Financing options: buyer pre-finance, program advance facility, internal working capital plan
Deliverable:
- ✓Buyer Deck + Term-sheet skeleton + Farmer Payout Policy (1–2 pages)
90-Day Plan (Pilot-to-Launch)
Cluster Selection + Design + Economics + Data Audit
Select pilot cluster(s), define practice bundles, develop economics model, and audit existing data assets
MRV Blueprint + Field Protocol + Product PRD/Wireframes
Design audit-grade MRV system, field protocols, and digital product integration specifications
Implementation Support + Onboarding Rollout + Evidence Capture
Support farmer onboarding, practice adoption flows, and begin evidence collection
Buyer Outreach Pack + Go/No-Go Scale Plan
Finalize buyer pitch deck, term sheets, and develop scale-up decision framework
Roles & Governance
OneRoot
- •Ops lead, product lead, field team rep, data owner
ClimateWise.Today
- •Program owner across methodology, MRV, product integration, buyer packaging
Cadence
- •Weekly steering call
- •Shared tracker (issues/risks/decisions)
- •Monthly executive checkpoint
Success Metrics (KPIs)
Enrollment
# farmers, # hectares mapped with consent
Adoption
% completing 1+ practice change
MRV Completeness
% plots with minimum evidence set
Cost
MRV cost per ha (target band)
Commercial
# buyers engaged, 1 LOI / offtake pathway identified
Readiness
Verification-ready data room checklist completed
Financial Model of Carbon Project for 3,000 Acres
Fixed Cost Structure (₹/acre)
Program
CAPEX (One-time)
OPEX (Annual)
Unit Economics Comparison (₹/acre/year)
Fixed costs remain constant across all scenarios
| Line Item | Market Rate (₹400/cr) | Low (₹800/cr) | Mid (₹1250/cr) | High (₹2000/cr) |
|---|---|---|---|---|
| Gross Revenue | ₹800 | ₹1,600 | ₹2,500 | ₹4,000 |
| Less: CAPEX (amortized) | -₹65 | -₹65 | -₹65 | -₹65 |
| Less: OPEX (annual) | -₹452 | -₹452 | -₹452 | -₹452 |
| Total Costs (Fixed) | -₹517 | -₹517 | -₹517 | -₹517 |
| Less: Buffer Withheld (20%) | -₹160 | -₹320 | -₹500 | -₹800 |
| Net Distributable | ₹123 | ₹763 | ₹1483 | ₹2683 |
Revenue & Cost Visualization
⚠️ Note: At Market Rate (₹400/credit), the net distributable is negative (₹123/acre), meaning costs exceed revenue. Minimum viable credit price is approximately ₹324/credit.
Market Rate
₹400/credit
Low
₹800/credit
Mid
₹1250/credit
High
₹2000/credit
Consulting Commercials
Foundation Setup Package
Carbon Program Design & Digital MRV Foundation
₹1,00,000/month
3-month retainer engagement
1Month 1: Discovery & Design
- ✓Farmer cluster analysis & eligibility mapping
- ✓Methodology selection (VM0042/SOC track)
- ✓Practice adoption framework design
- ✓Baseline data requirements assessment
2Month 2: MRV Architecture
- ✓Digital MRV system blueprint
- ✓Sampling protocol & stratification design
- ✓App integration specifications
- ✓Data chain-of-custody framework
3Month 3: Launch Preparation
- ✓Pilot farmer onboarding support
- ✓Farmer payout model finalization
- ✓Buyer/offtake introduction strategy
- ✓90-day execution roadmap
📦Deliverables
- →Carbon Program Design Document
- →MRV System Architecture
- →Sampling & Verification Protocol
- →Farmer Incentive Model
What's Included: Weekly sync calls, dedicated project manager, access to ClimateWise carbon expertise, methodology guidance, and buyer network introductions.
Post-Foundation Options
Ongoing MRV Support
5% of gross revenue
Platform, monitoring, reporting, verification support
Program Management
5% of gross revenue - can be transferred to proponent
Farmer coordination, practice monitoring, quality assurance
* Post-foundation fees apply only when carbon credits are generated and sold. Foundation setup fee is a one-time investment.
Assumptions & Dependencies
OneRoot Provides Access To:
- •Farmer/crop cluster list (at least village-wise)
- •Current app flows or screenshots
- •Field ops constraints
- •OneRoot assigns a product + ops POC
Next Steps
45-Min Working Session
- ✓Pick the pilot cluster: crop + region + acreage
- ✓Agree the practice bundle: 3–5 adoptable changes
- ✓Choose commercialization path: Sprint / Retainer / Hybrid
Start Date + Access Checklist
Once agreed, we'll finalize start date and confirm access to farmer lists, app flows, and field ops constraints.